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Cerato Hatch

0 Comments 17 October 2013

KIA MOTORS SOUTH AFRICA LAUNCHES NEW CERATO 5-DOOR HATCHBACK

 

 

(SOUTH AFRICA) 4 OCTOBER 2013 – After the launch of the new Cerato sedan model in May 2013, Kia Motors South Africa (KMSA) has maintained its share and presence in the highly competitive C-segment in the local automotive industry.

Initially showcased at the 2013 Chicago Auto Show earlier this year, the all all-new Cerato 5-door hatchback impressed with its eye-catching and sporty design, quality finishes and surprising interior space and comfort levels, similar to those found on its sibling sedan model.

 

“We received very positive feedback after the all-new Cerato sedan made its debut in South Africa back in May, and we expect the all-new Cerato 5-door will build upon that success,” said David Sieff, Marketing Director of KMSA .  “The combination of a practical hatchback for carrying cargo and the sporty touches throughout the car make the all-new Cerato 5-door a dual threat in the segment.”

 

 

Stunning European design language

 

Born from the Kia design studio in Seoul and overseen by Kia’s global chief of design, Peter Schreyer, the Cerato 5-door’s sophisticated hatchback profile, large wheels and aggressive posture give it a distinctly European appearance that speaks to its sporty intentions.  Its chiseled body commands attention and continues Kia’s tradition as a design leader in the industry.

 

The Cerato 5-door boasts an aggressive front fascia with larger bumper and grille openings, black gloss grille inserts, large front brakes, alloy sport pedals as well as front and rear seats with carbon fiber-style accents.  Like its Cerato sedan counterpart, the Cerato 5-door’s swept headlights stretch deep into the front fenders and the raked windshield and broad shoulders give the front end a sleek, athletic appearance.  LED positioning lights add a premium look to the front fascia.  Moving around the vehicle, the large 17-inch wheels fill the wheel wells on the SX, and the hatchback profile affords a performance-oriented sporty personality.  Around the rear, the boot opens to reveal 385 litres of usable cargo space.  LED tail lights complete the premium feel of the exterior and a sporty rear valance with twin chrome exhaust tips maintains the Cerato 5-door’s edgy demeanor.

 

 

Sporty cabin with premium features

 

Inside, the Cerato 5-door features premium materials and soft touch points. Large, easy-to-read white-on-black gauges nestle deeply into the instrument cluster.  Chrome accents around the HVAC controls and carbon fiber-like textures on the dash and seats, add a sporty touch.  A grippy leather-wrapped steering wheel and gear knob are further evidence of the Cerato 5-door’s sporty attitude. Features such as the new large 4.3” TFT LCD centre facia, a smart welcome home lighting system and the new Flexsteer™ system sets the Cerato 5-door apart from its competition. The all-new Cerato will be offered in 3 different equipment levels across two engines – the 1.6 EX, 2.0 EX and 2.0 SX will offer customers Kia’s long list of premium amenities and features not normally found in the compact segment.

 

 

Powertrains and transmissions

 

 

Under the hood, the Cerato 5-door packs a punch, with the 1.6-liter in-line four-cylinder Gamma engine putting out a healthy 95.3 kilowatts at 6300 rpm and 157 of torque at 4850 rpm through a 6-speed manual or automatic transmission.  The higher specced 2.0 model comes standard with the highly competitive 2.0-liter in- line four-cylinder Nu engine, producing 118 kW at 6500 rpm and 194.2 Nm of torque at 4800 rpm. This model will also be available in both manual and automatic transmissions.

 

 

Standard features and technology offers value to new levels of sophistication

 

Continuing Kia’s reputation of offering tremendous value, the all-new Cerato 5-door offers buyers an impressive allotment of technology and safety features.

 

The 1.6 EX comes standard with 16-inch alloy wheels, automatic light control, Bluetooth, cruise control, electric windows and side mirrors, LED daytime running lights, a radio with MP3, iPod and USB compatibility, rear air-vents, six speakers and steering wheel mounted controls.

 

The 2.0 EX trim further features a Flexsteer system, leather seats and an optional sunroof. The 2.0 SX ups the ante with standard 17-inch alloy wheels, front and rear park distance control, LED tail-lights, a smart welcome home system, a smart key with a stop/start button, a rear view camera and Xenon headlamps.

 

 

State-of-the-art safety features

 

Safety technologies standard on all models include ABS (Anti–lock Braking System) with built-in EBD (Electronic Brake-force Distribution), active headrests, impact sensing auto door unlock, a passenger airbag on/off switch, six airbags consisting of driver, front passenger, side and curtain airbags, Isofix child seat anchors and fog lights.

 

The SX model features ESC (Electronic Stability Control), HAC (Hill-start Assist Control), which prevents slip-back during stop-start driving on inclines, and a VSM (Vehicle Stability Management) system that works with the ESC to provide ‘corrective’ steering inputs to help the driver avoid loss of control, especially on asymmetric (wet and dry) road surfaces.

 

 

The Cerato range comes standard with a 5-year /150 000km warranty, 5-year/90 000km service plan and a 3-year/unlimited km roadside assistance plan.

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